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Equine graphic design

Your name is your reputation.Make it unforgettable.

Equine graphic design for stallions, exhibitors, ranches, kennels and the businesses that serve them. Flyers, logos, websites and marketing by Heidi Schlenker, with more than 25 years in the horse industry behind every decision.

25+Years in the horse industry
2013Horsepower Graphics founded
10+Years most clients stay
MBAMarketing
Trusted with champions

Breeders hand me their best.

250+programs, sires and brands
trusted to my hands

and many more

Peptoboonsmal
PeptoboonsmalGreat CatsbyEl DamazoDualin Blu MoonMetallic HeavenDual Reyish and Metallics MVPNCHA Futurity SalesEl MiguelFirststrawflyspecialKizzin Chexy ChicsAbove the Bar Sale FittersAaron RanchMad DesireMaximum Metallic CatDT Sugar Chex WhizGuys Keepin The FameGypsy Allure RanchGypsy Glory RanchGypsy StruckHesa BluhadiHey BabeHQH Irish ChromeSolo SelectHR King of ThievesI Von A DiamondJake JacspinTennaciousMetallics MVPNorth Western Gunman121 EleganceBourbonSpookinKing of the GypsiesSanctusCrosswater RanchEquiLedgerGallentine Performance HorsesDiamond S Quarter HorsesUna HashtagWestern Sky Equine TherapyMetallic PakeUnrelenting ForceMetallic CajunKinky BootzDual ReyishLena Dual DandiWilson Cattle CompanyThat Guys CustomsEquistock FeedsAbove The Bar Sale FittersSandy Ridge RanchHooked On RunVargo Halter HorsesThe Metallic BranchOne At A TimeOne Shiney MetallicSassers Paint HorsesLil Metallic CatJess Send CupidFox Creek Performance HorsesGolden Glory FarmEast Coast Halter FuturityDr WendellDualin BoonDream HavenDesire ReyDry Creek Quarter Horses and ReproductionCarpathianAmarilo By MorningCollins Quarter HorsesCMC Ag ServicesUberquineTuff To Be High ClassSweet Peptos PromiseTriple Downs FarmsStreakin BlackopsSuper CoronaStone EquineSpots HeffSS Cattle CompanySpecial CabaretSmart Shinin SpookSmart Pink CatSidewinder CatShawnee Horse SalesRoyal CurrencyShiners SudukoPearl River RanchVolturiPA Dutch GirlLFL EligianceJanelle Smith Show HorsesJusta Swinging GypsyGuyz Power PakJ Bar 3 Performance HorsesIma Hired GunGolden InjunuityAV8OR FarmEagle Hill EquineDual EquisCrones CuttingWinterlake DobermansStrickland Reining HorsesLegal N TwistedHott RodHolman Halter HorsesHalivah MareDallas BulldogsBilladeau Quarter HorsesBrother Tuff WoodPoston Horse CompanyGypsy MeadowsMetallic MalicePeptoboonsmalGreat CatsbyEl DamazoDualin Blu MoonMetallic HeavenDual Reyish and Metallics MVPNCHA Futurity SalesEl MiguelFirststrawflyspecialKizzin Chexy ChicsAbove the Bar Sale FittersAaron RanchMad DesireMaximum Metallic CatDT Sugar Chex WhizGuys Keepin The FameGypsy Allure RanchGypsy Glory RanchGypsy StruckHesa BluhadiHey BabeHQH Irish ChromeSolo SelectHR King of ThievesI Von A DiamondJake JacspinTennaciousMetallics MVPNorth Western Gunman121 EleganceBourbonSpookinKing of the GypsiesSanctusCrosswater RanchEquiLedgerGallentine Performance HorsesDiamond S Quarter HorsesUna HashtagWestern Sky Equine TherapyMetallic PakeUnrelenting ForceMetallic CajunKinky BootzDual ReyishLena Dual DandiWilson Cattle CompanyThat Guys CustomsEquistock FeedsAbove The Bar Sale FittersSandy Ridge RanchHooked On RunVargo Halter HorsesThe Metallic BranchOne At A TimeOne Shiney MetallicSassers Paint HorsesLil Metallic CatJess Send CupidFox Creek Performance HorsesGolden Glory FarmEast Coast Halter FuturityDr WendellDualin BoonDream HavenDesire ReyDry Creek Quarter Horses and ReproductionCarpathianAmarilo By MorningCollins Quarter HorsesCMC Ag ServicesUberquineTuff To Be High ClassSweet Peptos PromiseTriple Downs FarmsStreakin BlackopsSuper CoronaStone EquineSpots HeffSS Cattle CompanySpecial CabaretSmart Shinin SpookSmart Pink CatSidewinder CatShawnee Horse SalesRoyal CurrencyShiners SudukoPearl River RanchVolturiPA Dutch GirlLFL EligianceJanelle Smith Show HorsesJusta Swinging GypsyGuyz Power PakJ Bar 3 Performance HorsesIma Hired GunGolden InjunuityAV8OR FarmEagle Hill EquineDual EquisCrones CuttingWinterlake DobermansStrickland Reining HorsesLegal N TwistedHott RodHolman Halter HorsesHalivah MareDallas BulldogsBilladeau Quarter HorsesBrother Tuff WoodPoston Horse CompanyGypsy MeadowsMetallic Malice
Build your program

What should your brand do for you?

Turn on your goals. Your build updates as you go, with the exact services and prices to get you there.

Your build0
HS

Your program, curated.

Turn on a goal and Heidi’s recommendations appear here, with pricing.

The portfolio

Real work. Real champions.

Every piece here was designed by hand for a real program. Step through the collection.

01 / 42Tap the center piece to see it larger

Great Catsby

An NCHA Futurity finalist in silver tones with a 100% color guarantee.

Order a flyer
Why breeders stay

Ten years later,they’re still with me.

Most of my clients have trusted me with their brand for more than a decade. Not because they have to, but because nobody else understands their horses the way I do. I read a pedigree the way a breeder does, I know which numbers a mare owner checks first, and I hold an MBA in marketing, so every design has a business reason behind it.

No ghosting, no hand-offs to a junior designer, no wondering what happened to your order. You work with me from the first proof to the final file. Once your program looks like it belongs in the winner’s circle, you stop shopping around.

The logo vault

Logos that carry a legacy.

79 custom logos, finished in gold. Spin the spiral, or tap any logo to bring it forward.

01 of 79Tap the front logo to see it largerVolturi
Score your brand

Where does your program stand?

Rate each area from 1 to 10. Your chart draws as you go, and you will see exactly where to start.

Logo Flyers Website Social Google Shows
Your brand todayChampion standard
Custom websites

Design your dream website.

For stallions, exhibitors, ranches and any business. Tap everything you would love to have. Your site builds itself as you go, and you will see which website fits you best.

0features
Pick your finish
yourname.com
Your heroYour name, front and centerGet in touch

Tap a feature to add it to your site.

Your best fit appears herePick what you would love
Stallion promotion that works

Great horses deserveto be remembered.

A good horse with a forgettable ad is just another name in the futurity program. A flyer that stops the scroll, a logo that carries a legacy and a website that sells while you sleep turn that horse into the one breeders talk about in the barn aisle and on every feed they scroll.

If you have seen a flyer that made you stop scrolling, there is a good chance it came from Horsepower Graphics. Yours is next.

How it works

Four steps to the winner’s circle.

Slide the shifter or tap a step. Everything happens in your private customer portal.

1

Order

Choose your service, answer a few guided questions and upload your files. Pay securely by card, Apple Pay, Google Pay, PayPal or Venmo. Your order reaches Heidi the moment payment goes through.

A blue roan reining horse sliding to a stop
My promise

Your brand is safe with me.

The designer

I treat your brand like my own.

“When you hand me your stallion, your program or your business, I know what is riding on it.”

Your next season, your next sale, your name. I design every piece myself, and I do not hand it back until it is ready to win.

25+Years in the horse industryEvery piece is built on a lifetime around horses and the people who breed them.
Heidi Schlenker
Equine graphic design

Equine graphic design that works as hard as you do.

Most equine graphic design is made by people who have never stood at a sale ring or watched a mare owner scroll past a stallion ad in half a second. I have. That is the difference you see in every piece I make. Your flyers, logos, websites and marketing all speak the same language, so the people who matter recognize your program before they read a word.

I work with stallion owners, exhibitors, breeders and ranches across the country, along with the kennels, trainers and businesses that serve them. Ranch graphic design follows the same rules as a great show horse: correct structure first, then presence. Every layout is built to be read fast, remembered long and trusted.

Great marketing starts with a great horse, and the smartest breeders back it with data. When you want proof behind the pedigree, pair your design with a Quarternicks pedigree analysis and put the numbers to work in your ads. Equine graphic design and real pedigree data, from someone who lives this life.

If you are comparing designers, ask to see work for horses like yours. My portfolio covers reiners, cutters, ropers, halter horses, Paints and kennels, and every piece was made for a real program with real goals.

Your next season starts here

Ready to be remembered?

Choose a service, answer a few questions, and pay securely. Your order goes straight to Heidi.